We are trying to make clean power boring
Solar in India does not have a technology problem. It has a coordination problem — twelve vendors, four spreadsheets, three financiers and a customer who just wants a lower bill. ReCart exists to collapse that into one place, so buying a solar asset feels as ordinary as buying anything else online.
Delivered clean energy at ₹0.2 per kWh
India's electricity consumption per capita is a third of the world average. Not because demand is absent, but because power has been expensive and unreliable for long enough that households and small businesses learned to do without it.
RePrime's goal is to do for electricity what Jio did for mobile data: drop the delivered price far enough that consumption changes shape. That means dispatchable clean power at ₹0.2 per kWh.
Three product surfaces, one stack: ReCart for sourcing, RePrime for the customer journey, ReDesk for the installer's back office.
How we got here
2019 — todayA rooftop business, and a spreadsheet
The founding team installed rooftops in Uttar Pradesh. Procurement ran on phone calls and a shared sheet that was wrong by lunchtime.
RePrime is formed
The thesis is written down: the cost of delivered clean energy falls fastest by removing coordination cost, not by chasing panel price alone.
ReDesk ships
The back-office tool built for our own crews goes out to other installers. Quoting, procurement and site tracking in one place.
ReCart opens
The catalogue goes public with live landed pricing. First 1,000 buyers arrive in seven months, mostly by word of mouth.
Utility volumes
Contracted module supply crosses a gigawatt, with lot-level quality files as standard on every dispatch.
One stack, three surfaces
ReCart, RePrime and ReDesk share one identity, one document vault and one set of payment rails.
What we hold ourselves to
Show the real number
Delivered price, current stock, actual lead time. If we do not know, we say so rather than quoting hope.
Both sides or neither
A trade that only works for the buyer stops working quickly. We price so sellers stay too.
Time is the product
Every feature is judged on hours removed from a deployment, not on how it demos.
Assets outlive campaigns
A solar asset runs for 25 years. Serial numbers, warranties and service history are kept as if someone will need them in 2050.